I build the systems that connect marketing activity to measurable results.
Forms, funnels, routing, data and the reporting that proves it worked.
Portfolio
Ask about a projectFive builds that show the range — each one opens with the problem, the build, and what it moved.
Ecommerce & Analytics
Shopify Store, Analytics Pipeline & BigQuery Dashboard
A Shopify build, a real webhook-to-database integration, and a full BigQuery + Looker Studio dashboard on top.
Funnels
Multi-Step Lead-Qualification Funnel
Built to mirror how a real injury-intake vertical actually qualifies and routes leads.
Funnels
Property Search & Filter Landing Page
Live data fetched from a JSON source, filtered entirely client-side, and tracked
Analytics
Multi-Step Service Request Funnel
A branching, auto-advancing service-request form for a fictional handyman company.
Hubspot
Hubspot B2B Demo Request Landing Page
HubSpot Proof of concept - Page form to a working CRM record — not just a page design exercise.
Stage models, hand-off rules and nurture paths that make a funnel legible end to end.
Project image
Nurture program rebuild
Fewer streams, clearer exit criteria, measurable re-engagement.
Project image
Nurture program rebuild
Fewer streams, clearer exit criteria, measurable re-engagement.
Project image
Nurture program rebuild
Fewer streams, clearer exit criteria, measurable re-engagement.
The plumbing between platforms: routing, enrichment, sync and alerting.
Tagging, attribution and dashboards the team actually opens on Monday.
Skills
Platforms, data and build
Platforms
HubSpot
Salesforce
Google Tag Manager
Data & analytics
GA4
SQL
Python (Pandas)
Tableau
Build
JavaScript
HTML & CSS
Forms & landing pages
Ad operations
Background
Experience and educationFeb 2020 – Current
Web & Marketing Operations Specialist
Shield Legal
- Build and maintain WordPress landing pages for lead-generation campaigns across multiple sites
- Configure Gravity Forms webhooks, mapping lead data to CRM records via PHP-based qualification logic
- Implement GTM, GA4, and paid media pixel tracking (Meta, TikTok) with custom dataLayer events for lead conversions
- Set up server-side Conversions API (CAPI) tracking to improve conversion accuracy
- Troubleshoot tracking discrepancies from form submission through CRM handoff to ad reporting
- Partner with digital ad operations to keep campaign tracking and CRM data aligned
Jan 2019 – Feb 2020
Freelance WordPress Designer & Developer
Freelance / Self-Employed
- Designed and developed responsive WordPress websites for small businesses, individuals, and bloggers.
- Worked directly with clients to understand business goals, content requirements, and website needs.
- Customized WordPress themes, page layouts, navigation, forms, and other website elements.
- Created mobile-friendly websites with a focus on usability, clean design, and user experience.
- Managed website updates, content changes, troubleshooting, and ongoing client support.
Jun 2008 – Dec 2018
Digital Marketing Specialist
Legal Marketing Division / FindLaw / Thomson Reuters
- Created design concepts efficiently to meet deadlines.
- Designed digital assets for the online marketing team, including banner ads, social media images, and email creatives.
- Worked on internal and external marketing material including print, presentations, newsletters, and education materials.
- Designed user-centric, highly impactful landing pages with a focus on mobile friendliness and interactivity with forms.
- Implemented Google Tag Manager and Google Analytics for the Marketing team.
- Conducted usability design and testing to continuously improve conversion.
Jan 2006 – Jun 2008
Web Designer and Developer / SEO Assistant
Wise Law Media
- Designed, developed, and maintained the internal website and landing pages, along with several client websites.
- Designed and built WordPress templates.
- Maintained WordPress sites.
- Assisted with SEO duties including link building through various methods, maintaining and updating social media profiles, and on-page optimization.
Self-Taught, On the Job
20 years, hands-on experience
I Learned by doing — building real sites, forms, and campaigns for two decades, rather than through formal coursework.
Ongoing
In Progress
JavaScript, Advanced Google Tag Manager, and in depth marketing analytics — building real projects to apply what I'm learning as I
go.
About me
Mark Hines
Marketing Operations & Martech Developer
I design and build the systems marketing teams run on — over 20 years across marketing websites and digital ad operations, with a growing foundation in data analysis and reporting. I manage over 100 WordPress sites day to day, and I'm currently deepening my JavaScript, GTM, and analytics skills through real, self-directed projects — building the same kind of pipelines, dashboards, and tracking setups I'd be running for a team.