I build the systems that connect marketing activity to measurable results.
Forms, funnels, routing, data and the reporting that proves it worked.
Mark Hines
Marketing Operations & Martech Developer
I design and build the systems marketing teams run on. With over 20 years building marketing websites and supporting digital ad operations, plus a solid grounding in data analysis and reporting, I bring campaigns from rough concept through to tracked, measurable results.
My process is hands-on and detail-driven — it has to be. I manage over 100 WordPress sites, keeping plugins, updates, and forms running without anything breaking downstream. Day to day, that means owning everything from page setup and form configuration through pixel implementation and reporting, making sure the data at every step is actually right.
Currently building real projects to deepen my JavaScript, GTM, and analytics skills, working toward a broader role in marketing operations.
Background
Skills, experience and education- Build and maintain WordPress landing pages for lead-generation campaigns across multiple sites
- Configure Gravity Forms webhooks, mapping lead data to CRM records via PHP-based qualification logic
- Implement GTM, GA4, and paid media pixel tracking (Meta, TikTok) with custom dataLayer events for lead conversions
- Set up server-side Conversions API (CAPI) tracking to improve conversion accuracy
- Troubleshoot tracking discrepancies from form submission through CRM handoff to ad reporting
- Partner with digital ad operations to keep campaign tracking and CRM data aligned
- Designed and developed responsive WordPress websites for small businesses, individuals, and bloggers.
- Worked directly with clients to understand business goals, content requirements, and website needs.
- Customized WordPress themes, page layouts, navigation, forms, and other website elements.
- Created mobile-friendly websites with a focus on usability, clean design, and user experience.
- Managed website updates, content changes, troubleshooting, and ongoing client support.
- Created design concepts efficiently to meet deadlines.
- Designed digital assets for the online marketing team, including banner ads, social media images, and email creatives.
- Worked on internal and external marketing material including print, presentations, newsletters, and education materials.
- Designed user-centric, highly impactful landing pages with a focus on mobile friendliness and interactivity with forms.
- Implemented Google Tag Manager and Google Analytics for the Marketing team.
- Conducted usability design and testing to continuously improve conversion.
- Designed, developed, and maintained the internal website and landing pages, along with several client websites.
- Designed and built WordPress templates.
- Maintained WordPress sites.
- Assisted with SEO duties including link building through various methods, maintaining and updating social media profiles, and on-page optimization.
Portfolio
Ask about a projectFour builds that show the range — each one opens with the problem, the build, and what it moved.
Stage models, hand-off rules and nurture paths that make a funnel legible end to end.
The plumbing between platforms: routing, enrichment, sync and alerting.
Tagging, attribution and dashboards the team actually opens on Monday.